The smallest pets
deserve the best care and
the biggest love.

WE GROW GOOD THINGS IN COUNTLESS WAYS EVERY DAY

We are on a passionate mission to grow happy customers, healthy pets, big love and a better world. From daily enrichment and balanced nutrition, to sound education and a groundswell of good deeds, we do our very best to grow the good in the life you live with your pet.

Essential Daily Enrichment

Premium Hay for Daily Health

Nutritionally Complete Foods

Healthy Rewards for Small Pets

THE MORE YOU KNOW, THE BETTER THEY’LL BE

With the help and knowledge of our resident veterinary professionals, nutritionists and passionate, knowledgeable pet experts, we take pride in providing valuable content to help you create the best life possible for your pet.

Helpful Tips for Welcoming a New Pet Home

What Materials Are Safe for Rabbits to Chew?

SHOP OUR BEST

To keep your littlest friend healthy and happy

WHEN YOU WELCOME A SMALL PET INTO YOUR LIFE, YOU ENTER A UNIQUELY VIBRANT COMMUNITY.

We are Committed to Our Communities

Explore Kindswell

Our Products are Grounded in Animal Science

Meet our Experts

Better Habitats Make Happier Pets

Get Inspired

Expert Knowledge at Your Fingertips

Ask our Vet

Healthy Pets,
Every Day
in Every Way

Explore Total Herbivore Wellbeing

WE ARE BIG LOVERS OF SMALL ANIMALS

Just like you, they are our pets, our friends, our family. And just like you, we are fiercely dedicated to ensuring their lives are the healthiest and happiest they can be. Learn more about how our work contributes to the lifelong welfare of small animals and the fellowship of humans who love them.

LOVED & RECOMMENDED BY
VETERINARIANS

“We love Oxbow products. They are a reliable source of nutrition that we can count on. I never have to question the quality of the products or the value.”

Johanna Wade, DVM | Wade Vet Services | Stuart, FL