Blog

December 27, 2019

Oxbow Animal Health Announces Critical Care® Line & Formula Enhancements

 

Omaha, NE, December 27, 2019 -- Oxbow Animal Health, a global leader in small animal nutrition and care, has announced a number of newsworthy updates to its Critical Care line of nutritionally-complete assist-feeding formulas for herbivores and carnivores.  All of Oxbow’s assist-feeding formulas will now fall under the Critical Care line name.  Additional exciting updates include a packaging redesign and formula enhancements to Critical Care - Herbivore and Critical Care - Herbivore Fine Grind.    

Oxbow’s Professional Line is Now Critical Care® 

For years, the name Critical Care has been synonymous with premium recovery nutrition in small animals.  Oxbow is excited to announce that all of its Professional Line recovery products will now fall under the Critical Care line.  This update helps improve product line consistency while limiting the opportunity for marketplace confusion.  Today’s Critical Care line consists of: Critical Care - Herbivore, Critical Care - Herbivore Fine Grind, and Critical Care - Carnivore.    

New Look, Even Better Formula 

Along with a new name, Oxbow’s Critical Care products will feature a premium new look with improved information on the package.  Key updates to on-pack information include flavor designators for Critical Care - Herbivore products.    

Oxbow’s nutrition experts are constantly reviewing product formulations to ensure that Oxbow products provide the highest level of nutrition to small animals.  As a part of this ongoing review, the company identified an opportunity to enhance the nutritional profile of its Critical Care - Herbivore and  Critical Care - Herbivore Fine Grind products.  The addition of key ingredients provides an enhanced nutritional profile via additional sources of beneficial amino acids, Omega 3&6 fatty acids, prebiotics, and an all-natural preservative for product quality & freshness.  

“For the past 20 years, veterinary professionals and pet parents worldwide have trusted Critical Care to support the recovery of small animals with poor nutritional status resulting from illness or surgery,” said Dr. Micah Kohles, Oxbow’s Vice President of Technical Services & Research.  “As a part of our unwavering commitment to small animal health, we are always evaluating opportunities to enhance the nutritional value of our products.  The addition of key beneficial ingredients to Critical Care - Herbivore and Critical Care - Herbivore Fine Grind allows us to make these landmark products even more beneficial to veterinary professionals and pet parents in need of recovery support.”  

Measuring Scoop Now Included!

For added convenience, all Critical Care products (36g excluded) will now come with a measuring scoop included. 

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Oxbow Animal Health is a worldwide supplier of premium nutrition and care products for small exotic animals.  Recommended by veterinarians worldwide, Oxbow’s premium product lines include farm fresh hays, nourishing fortified foods, wholesome treats and supplements, enriching accessories, and premium recovery formulas with animals with poor nutritional status resulting from illness or surgery.  Learn more about Oxbow’s commitment to total pet health and happiness at oxbowanimalhealth.com.