Oxbow Introduces New Look For Essentials Foods
Mon, May 9, 2016

Murdock, NE, May 9, 2016 -- Oxbow Animal Health, a leader in the innovative care and nutrition of small and exotic animals worldwide, has unveiled new packaging for its flagship Essentials line of fortified foods. New package highlights include warm imagery that evokes the family farm setting, product specific color coding, updated feeding and transition charts, and a updated nutrition graphic detailing the components of the ideal small pet diet. The new Essentials packages have begun to ship and will be arriving on shelves in the coming weeks.

“We are excited to unveil a fresh new look for our flagship Essentials line of fortified foods,” said Melissa Ross, Director of Marketing and Education at Oxbow. “For years, our Essentials diets have set the standard in essential daily nutrition for small pets. We are thrilled to introduce packaging that reflects all the premium qualities of the food it contains.”

NEW Essentials Packaging Features
• Premium imagery that conveys family farm quality and care and contributes to a premium brand story on shelf
• New graphics clearly communicating key attributes
• Product-specific color coding to improve product identification
• Easy-to-understand feeding chart and transition guide
• Updated nutrition wheel details all components of the ideal small pet diet
• Lot and expiration date clearly printed on the bag for improved traceability and inventory tracking

About Oxbow Animal Health
Oxbow Animal Health is a worldwide supplier of premium life-staged foods and supportive care products for small exotic animals. Used and recommended by top exotic animal veterinarians worldwide, Oxbow offers an extensive line of superior quality, high-fiber hay, fortified foods, treats and supplements for rabbits, guinea pigs, chinchillas, hamsters and adult pet rats. Oxbow’s mission is to provide superior-quality food and forage products for specialized animal markets. Oxbow accomplishes this through genuine concern for animals and their caregivers, educational awareness of nutritional needs, a high standard of product excellence, research and development of new products, and highly personalized service.