FOR IMMEDIATE RELEASE
Contact: Jeremy Baker, Global Sales Manager
Murdock, NE, October 15, 2013 – Oxbow Animal Health, a leader in the innovative care and nutrition of small and exotic animals worldwide, has announced the introduction of new bulk sizes and packaging for its flagship Essentials line of fortified foods. The new fortified food bulk sizes feature improved packaging with more and better features, including improved bulk shelf life, a re-closeable zipper, easier handling and a more attractive shelf appearance. Complete features include:
- The addition of a re-closeable zipper
- Improved bulk shelf life from 1 to 2 years
- A more attractive shelf appearance
- Easier handling
- Meets customer needs for a larger size
"Our Essentials fortified foods remain the benchmark in species and age-specific nutrition for small pets," said Jeremy Baker, Global Sales Manager at Oxbow. "Our bulk sizes of these products offer great value and meet the needs of individuals and groups with higher daily feeding requirements. Over time, our customers have helped us understand key ways in which to improve the packaging and presentation of these larger sizes, as well as which sizes appropriately meet pet caretaker needs. We’re pleased to be able to improve the look, feel and functionality of these products moving forward."
Oxbow Animal Health is a worldwide supplier of premium life-staged foods and supportive care products for small exotic animals. Used and recommended by top exotic animal veterinarians worldwide, Oxbow offers an extensive line of superior quality, high-fiber hay, pellet products, treats and supplements for rabbits, guinea pigs, chinchillas, hamsters and adult pet rats. Oxbow’s mission is to provide superior-quality food and forage products for specialized animal markets. Oxbow accomplishes this through genuine concern for animals and their caregivers, educational awareness of nutritional needs, a high standard of product excellence, research and development of new products, and highly personalized service.