FOR IMMEDIATE RELEASE
Contact: Melissa Ross, Marketing Operations Manager
Murdock, NE, June 6, 2013 – Oxbow Animal Health, a leader in the innovative care and nutrition of small and exotic animals worldwide, has announced the introduction of Essentials™ Mouse and Young Rat Food. Essentials Mouse & Young Rat is a complete food designed to meet the needs of growing, energetic, pregnant or nursing rats as well as mice of all ages. Essentials Mouse & Young Rat Food is a uniform block which prevents selective feeding behaviors commonly associated with mixes and seed-based diets and is rich in vital nutrients to help these animals thrive.
Unique qualities of Essentials Mouse and Young Rat include:
• Uniform block prevents selective feeding behaviors associated with mixes and seed-based diets
• Contains optimal protein and energy sources
• Nutritionally complete with added vitamins and minerals
• No seeds, sugary fruits or nuts
• No artificial preservatives, colors, or flavors
“Essentials Adult Rat Food has long been a benchmark for healthy daily nutrition for adult rats,” said Melissa Ross, Marketing Operations Manager at Oxbow. “With the introduction of Essentials Mouse & Young Rat, we are now able to meet the daily nutritional needs of growing, energetic, pregnant and nursing rats, as well as mice of all ages. Mouse & Young Rat is 100% nutritionally correct for these animals – the same type of premium nutrition reflected across the entire Essentials line.”
Oxbow Animal Health is a worldwide supplier of premium life-staged foods and supportive care products for small exotic animals. Used and recommended by top exotic animal veterinarians worldwide, Oxbow offers an extensive line of superior quality, high-fiber hay, pellet products, treats and supplements for rabbits, guinea pigs, chinchillas, hamsters and adult pet rats. Oxbow’s mission is to provide superior-quality food and forage products for specialized animal markets. Oxbow accomplishes this through genuine concern for animals and their caregivers, educational awareness of nutritional needs, a high standard of product excellence, research and development of new products, and highly personalized service.